Ch 1 Intro - (communication) phenomena and...

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Introduction to Introduction to Communication Communication Research Research COM 3073
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What is research for? What are some things you have researched? What attitudes, skills, or strategies does an effective researcher need? What are some scholarly communication research topics you have read about? What are some topics you’d like to learn more about?
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Types of Research Personal – Proprietary/ – Scholarly Professional Primary – Secondary Quantitative – Qualitative
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Scholarly Research - the discovery of answers to questions through the application of scientific and systematic procedures - aimed at advancing theory
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Identify question/topic Review past research Articulate RQ/ hypothesis Identify method Gather data Analyze/ interpret data Write/present findings Consider importance
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Social Science Research Is aimed at describing
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Unformatted text preview: (communication) phenomena and discovering/explaining relationships among them Description Explanation Prediction Characteristics of Science Empirical / evidence-based Testable Falsifiable Replicable Public Self-correcting Reliant on observation Accounts for error Accounts for/ minimizes bias Skeptical Generalizable/ transferable Has heuristic value Research is influenced by Context What is being investigated? Who is doing the investigation? Where, when, & how? Cultural assumptions Criteria for Research Topics Personal interest Societal importance Theoretical significance Types of Questions Questions of fact Questions about relationships Questions of value Questions of policy...
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Ch 1 Intro - (communication) phenomena and...

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