Ch 3 Quantitative - Introduction to Quantitative Research...

Info icon This preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon
Introduction to Quantitative Research COM 3073 (Chapter 3)
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Origins of Research Traditions “hard” sciences social sciences humanities quantitative qualitative communication communication research research
Image of page 2
Quantitative research Uses statistics and other numerical information to describe phenomena To identify differences between groups To identify relationships between variables
Image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Typical quantitative methods: Experiments Survey questionnaires Closed coding of open-ended data
Image of page 4
Usually deductive Identify research problem Review theory Pose hypothesis Test hypothesis
Image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Hypothesis An educated guess, based on theory or past research Describes a logical explanation of the relationship between two or more variables Example: “CMC interactants engage in deeper self-disclosures than do FtF interactants.” Used when existing knowledge allows for a rational prediction.
Image of page 6
Hypotheses , cont. Should be statements about particular populations under particular conditions Should be testable Should be stated simply and precisely in a single declarative sentence Should be free of value judgments
Image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Hypotheses , cont.
Image of page 8
Image of page 9
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern