Ch 4 Qualitative - Introduction to Qualitative Research COM...

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Introduction to Qualitative Research COM 3073 http://www.youtube.com/watch?v=hwaAhs9eA6I
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Characteristics of Qualitative Research Meaning-driven ( interpretive ) Sensitive to social construction of meaning ( subjectivist ) Addresses communication in specific, real-life contexts ( naturalistic ) Holistic, complex, & intersubjective (“mutual simultaneous shaping”)
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Characteristics, continued Preserves the form and content of human interaction (use of expressive language—”thick description”—vs. numerical categories) Inductive (grounded) The human investigator is the research instrument
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Typical Qualitative Methods Participant observation Interviews Focus groups Narrative analysis Ethnography
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Steps of Qualitative Research 1. Identify goals of study 2. Pose tentative research questions 3. Review the literature 4. Consider personal standpoint 5. Select method(s)
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Steps, continued 1. Enter the setting 2. Collect data 3. Interpret/analyze data 4. Write
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Qualitative Research Data Ranges from specific quotes to narrative auto-ethnography Varying levels of subjectivity
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This note was uploaded on 01/03/2011 for the course COM 3083 taught by Professor Deturk during the Spring '10 term at The University of Texas at San Antonio- San Antonio.

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Ch 4 Qualitative - Introduction to Qualitative Research COM...

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