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# Final Guide - Learning Objectives for Test#3 COM 3073...

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Learning Objectives for Test #3 COM 3073, Spring 2008 Chapter 9: Surveys & Questionnaires Identify the advantages and disadvantages of mail, e-mail, phone, and face-to-face interview surveys Understand and apply the characteristics of good survey items and effective survey design Differentiate between open and closed items, and identify the relative advantages of each Chapter 10 Identify/define the following terms/concepts: o Descriptive statistics o Categorical descriptives o Mean o Median o Mode o Range o Standard deviation o Normal curve o Kurtosis (platykurtic & leptokurtic) o Skewness (positive & negative skew) Identify the skewness and kurtosis of a given curve Calculate the percentages, mean, median, mode, range, and standard deviation of a given data set Identify the proper use of a pie chart Chapter 11: Inferential Statistics Describe the purpose(s) of using inferential statistics in communication research Understand the assumptions of inferential statistics

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