BMGT 364 Project 1.docx - Project 1 Planning and the SWOT Analysis BMGT 364 6981 Introduction Silver Airways is a company that was founded in 2011

BMGT 364 Project 1.docx - Project 1 Planning and the SWOT...

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Project 1: Planning and the SWOT AnalysisBMGT 364 6981
IntroductionSilver Airways is a company that was founded in 2011. During the course of the company’s relatively short history, the firm has been able to generate tens of millions of dollars in revenue through the application of its unique business model. The firm’s recent purchase of Seaborne Airlines will serve to enhance the profitability of the company in the future as Silver Airways will be the primary provider of airline services from the Southeastern region of the United States to the Caribbean. At present, the leadership of the company is seeking to expand the operations of Silver Airways in a way that will allow the company the opportunity to increasethe frequency of its flights to the Northeastern region of the United States as well (Bevan, 2014). However, in order to fully establish such an extensive flight route, it will be necessary to acquire the capacity of providing such services by means of merging with another company that possesses the resources that are necessary to make such an expansion of Silver Airways possible.SWOT TableStrengthsWeaknessesLeading provider in marketLacks capacityExclusive routes such as to CubaSmaller market shareMany low-cost, direct flightsLess brand awarenessOpportunitiesThreatsIntroduction of long-range flightsIncreasing cost of fuelIncreased frequencies to/from busy places i.e. the Northeastern USHigh degree of competitionNew leisure flights
SWOT AnalysisStrengths An examination of the strengths of Silver Airways must include an analysis of the achievements of Silver Airways during the company’s relatively short history. The company has proven that it is a very adept firm when it comes to the process of providing service to airline customers in a way that maximizes the degree of satisfaction that it experiences by customers

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