TCOM 230 - Nintendo Paper (1)

TCOM 230 - Nintendo Paper (1) - Nintendo Taylor K. Kalahiki...

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Nintendo Taylor K. Kalahiki Media Globalization TCOM 230 Professor C. Rowlings December 7, 2010
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What is Nintendo? “Nintendo is a multinational company based in Kyoto, Japan” (Oak, n.d.), which has brought the world to a new level of entertainment through video games for nearly four decades. Like other corporations, Nintendo is trying to be the best and wants to out- perform its competitors in the gaming industry. By exploring its history, you will see how Nintendo has grown and expanded through developing the home and handheld gaming systems. These developments combined with advertising strategies to promote sales of both their home and hand-held games have bolstered the revenues of the company through the years. Although Nintendo and its developments have made both positive and negative cultural impacts in our society, Nintendo remains a leading entity in the gaming industry. Nintendo, a Japanese based company, was created in the late 1880’s by Fusajiro Yamauchi under the name Nintendo Koppai. Nintendo Koppai “was established for the production of handmade Hanafuda deck of cards used to play different card games.” These cards were “manufactured from the bark of mulberry trees” and the company began with the production of decks consisting of 48 cards each. (Oak, n.d.). The Hanafuda cards became very popular. Since Fusajiro did not have any children to take over his business, he adopted a son, Sekiryo Kaneda. When Fusajiro retired in 1929, his company was taken over by his son, Sekiryo. “In 1947, Sekiryo founded Marufuku Company Ltd., which distributed the Hanafuda cards along with other brands of cards that had become a part of Nintendo” (Oak, n.d.). Following his retirement, Sekiryo’s grandson, Hiroshi, got the opportunity to join the company as President and in 1949, upon Sekiryo’s death, Hiroshi took over Nintendo” (Oak, n.d.). “Under the presidency of Hiroshi, Nintendo became Nintendo Playing Cards Company Limited and Marufuku was renamed as Nintendo Karuta Company” (Oak, n.d.). With Hiroshi as its President, the company was able to become bigger and better. “Nintendo made record sales and began to dominate the playing cards’ market” (Oak, .d.). This allowed Nintendo to continue to make improvements, and “it also became the first Japanese company to manufacture playing cards out of plastic” (Oak, n.d.). With the domination of the playing cards’ market, Nintendo was seeing signs of becoming known internationally. “In 1959, Nintendo went ahead to make a deal with Disney to have Disney characters on Nintendo’s playing cards, thus giving them a brand new look” (Oak, n.d.). This deal allowed Nintendo to make great progress in their sales and they “achieved a sale of 60,000 card decks in a single year” (Oak, n.d.). A possible sign that Nintendo would be entering into other business arenas was seen in 1963, when Hiroshi changed the name of the company from Nintendo Playing Card Company to Nintendo Company Limited. Hiroshi likely believed the company’s former name limited themselves to the production of
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This note was uploaded on 01/04/2011 for the course COM 230C taught by Professor Rowlings during the Fall '10 term at University of Washington.

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TCOM 230 - Nintendo Paper (1) - Nintendo Taylor K. Kalahiki...

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