Web-Project-Management-Best-Practice-Guidelines

Web-Project-Management-Best-Practice-Guidelines -...

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Web Project Management The practices behind successful web projects E-consultancy, May 2007 Lead author: Sonia Kay Contributing Editors: Craig Hanna and Chris Lake Copyright © E-consultancy.com ltd 2006 1
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Table of contents 1. Executive Summary ................................................................................................ 4 1.1. Research aims ........................................................................................................... 4 1.2. Top 10 key findings and recomendations .................................................................. 4 1.3. Creating a model which is predictive of success ........................................................ 7 2. Introduction ............................................................................................................. 8 2.1. About this report ......................................................................................................... 8 2.2. Who is this report for? ................................................................................................ 8 2.3. About E-consultancy .................................................................................................. 9 2.4. What is Web Project Management? ......................................................................... 10 What is a project?. ..................................................................................................................................... 10 What is Project Management?. ................................................................................................................. 10 Web Project Management. ........................................................................................................................ 12 3. Research aim ......................................................................................................... 13 4. Methodology .......................................................................................................... 14 4.1. Sample ..................................................................................................................... 14 4.2. Questions ................................................................................................................. 14 4.3. Analysis .................................................................................................................... 16 5. Findings and Recommendations ....................................................................... 17 5.1. The differences between web projects and other projects ...................................... 17 5.2. Biggest challenges facing web project managers .................................................... 18 5.3. Key drivers of success ............................................................................................. 20 Most of us do some of the right things. ..................................................................................................... 21 ......................................................................................................................................... 21 A model for successful Web Project Management ........................................................ 22 Mature organisations are more successful. ............................................................................................... 22 The model applied. ..................................................................................................................................... 25 Early Experimenters. .................................................................................................................................... 26 Frustrated Visionaries. ............................................................................................................................... 27 Slick Professionals . ................................................................................................................................... 28 5.4. A few words about agencies and consultancies ...................................................... 29 Agency types. ............................................................................................................................................. 31 A. Tight teamworkers. ................................................................................................................................ 31 B. Professionals with process. ................................................................................................................... 32 5.5. Building the right environment for success .............................................................. 33 The right culture. ........................................................................................................................................ 33 Organisational culture. ............................................................................................................................... 33 Team culture. ............................................................................................................................................. 35 Organisational structure . ........................................................................................................................... 40 Alignment with overall business strategy. .................................................................................................. 42 Business Wide prioritisation. ...................................................................................................................... 43 The Project Manager – practically perfect in every way. .......................................................................... 44 Incorporating the user into the process. .................................................................................................... 47 The X factor – flexibility. ............................................................................................................................. 49 5.6. Using the right methods and processes ................................................................... 51 Have a structured approach . .................................................................................................................... 51 Are you using the right approach?. ............................................................................................................ 53 Agile. .......................................................................................................................................................... 55 PMBOK. ..................................................................................................................................................... 56 Scrum. ........................................................................................................................................................ 57 PRINCE2. ................................................................................................................................................... 60 Copyright © E-consultancy.com ltd 2006 2
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Waterfall. .................................................................................................................................................... 62 XP – Extreme Programming. ..................................................................................................................... 64 RUP (Rational Unified Process). ................................................................................................................ 66 DSDM (Dynamic Systems Development Method). ................................................................................... 67 RAD (Rapid Application Development). ..................................................................................................... 69 The homegrown approach. ........................................................................................................................ 69 5.7. Small projects need structure too ............................................................................. 71 5.8. The essential project managers toolkit .................................................................... 75 6. Helpful resources .................................................................................................. 76 7. References ............................................................................................................. 76 8. Appendix 1 - The state of the nation ................................................................. 77 8.1. Quantitative research highlights ............................................................................... 77 8.2. Quantitative research results in full .......................................................................... 78 9. Appendix 2 – Interview Script .............................................................................. 85 10. Appendix 3 – Questions used in online survey .............................................. 86 11. Appendix 4 – Example of in-house adaptation of Prince .............................. 92 Copyright © E-consultancy.com ltd 2006 3
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1. Executive Summary 1.1. Research aims The purpose of this research is to fill the information gap around web project management  by learning from the experiences of organisations who are already out there managing web  projects.  We’ve put this report together on the back of a combination of in-depth interviews and  quantitative research.  Specifically this research will… Discover what makes some organisations and projects more successful at web projects  than others; Show what methodologies, tools and techniques are working, and which one’s aren’t;
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