our presentation

our presentation - CASE Click to edit Master subtitle style...

Info iconThis preview shows pages 1–12. Sign up to view the full content.

View Full Document Right Arrow Icon
Click to edit Master subtitle style 1/6/11 CASE ANALYSIS
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
1/6/11 Company Background Industry analysis : PEST SWOT $ TOWS analysis Questions Ø Q1 : chief elements strategies Presentation
Background image of page 2
1/6/11 Whole Foods Market is a chain of grocery stores that sell natural and organic foods and products. In 1978,Whole Foods Market was founded in Austin, Texas, by John Mackey and Renee Lawson Hardy, owners of Safer Way Natural Foods. Company
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
1/6/11 In 2002, the company opened its first international store in Canada, in Toronto, Ontario. In 2005, Whole Foods opened its 80,000- square-foot (7,400 m2) flagship store in downtown Austin. In 2007, they had 276 stores in 36 states in US and in Canada and UK. Cont
Background image of page 4
1/6/11 Mission Remained a uniquely mission- driven company- highly selective about what we sell, dedicated to our core values and stringent quality standards and committed to sustainable agriculture. Vision To become an international brand synonymous not just with natural and organic food with being the best food retailer in every community in which whole stores were located. Mission and
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
1/6/11 The Company’s motto is Whole Foods, Whole People, Whole Planet” This is in line with its core values: Company’s
Background image of page 6
1/6/11 § $62 billion sales in 2007 § Supplier power dominates the industry § Organic and general grocery markets have almost merged § Competitive organic differentiation is inevitable § Further segmentation beyond organic and non-organic is needed Ex: Health-organic & Social-organic § Competitors include Trader Joe’s, Kroger, Wild Oats etc. Industry analysis
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
1/6/11 PEST analysis Category Issue Opportunity/ Threat Political All organic products must meet the requirements of the USDA Organic Rule Opportunity Economic 2008 Economic crisis Threat Social Healthy and environmentally conscious population Opportunity Technology Innovative products and raising standards to ensure quality is met. opportunity
Background image of page 8
1/6/11 Situtational analysis SWOT and TOWS Internal environmental analysis
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
1/6/11 SWOT Strengths Weaknesses Business leader in organic and natural foods. High- quality natural and organic goods. large variety product selection Innovative and interactive store design. Reputation. Knowledgeable and well trained employee. Ranked among the most socially responsible businesses High-traffic shopping locations (urban metropolitan area) High premium prices Lack of supplier for organic beef & chicken Opportunities Threats Double digit growth in sales of natural goods. Increased Competition Economic downturn
Background image of page 10
TOWS analy External Opportunities (O) Internal Strengths (S) S1 O2 Having the strength as business leader, Whole Foods Market can expand internationally in other markets because of increasing demand for organic foods.
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 12
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/06/2011 for the course BUS 6626 taught by Professor Ariz during the Spring '10 term at AUL.

Page1 / 55

our presentation - CASE Click to edit Master subtitle style...

This preview shows document pages 1 - 12. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online