Final Exam Questions .pdf - MKTG396 Final Exam Questions Lesson 7 Chapter 8 1 A distinguishing characteristic of unsought products is that:\u2028 there is

Final Exam Questions .pdf - MKTG396 Final Exam Questions...

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MKTG396 Final Exam Questions 1 Lesson 7: Chapter 8 - 1.A distinguishing characteristic of unsought products is that: 2.When Toyota created its Lexus brand, the company was: 3.The technology adoption life cycle suggests: 4.For companies, new products are: 5.Product quality is closely linked to: 6.At the introductory stage, the best distribution strategy is to: 7.Inseparability of services means that: 8.Product life cycle (PLC) is defined as: 9.A product is an offering that allows the company to build: 10. Because of service inseparability, companies should focus on: 11. The diffusion of innovation theory suggests: 12. P&G is highly successful at introducing breakthrough innovations. The company: 13. A distinguishing characteristic of the maturity stage is: 14. The PLC of a fad is distinctive in that: 15. Because services are intangible, an important marketing strategy is: 16. Service productivity can be increased by: Chapter 9 - 1.Brands identify: 2.Brand characters and icons are important tools for: 3.Brands are maintained by: 4.A new brand logo is usually the result of: 5.The brand name Google was instantly memorable. This is because the name: 6.Brand extensions are effective because: 7.Brand advocates differ from others who communicate about the brand in that brand advocates: are normal users or employees of a brand who voluntarily promote a brand 8.The two top Canadian brands ranked by Interbrand are TD and RBC. This rating is based on dollar measures of: the value of a brand
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