Annotated Bibliography-1

Annotated Bibliography-1 - Annotated Bibliography...

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Annotated Bibliography Behm-Morawitz, Elizabeth & Dana E. Mastro. Mean Girls? The Influence of Gender Portrayals in Teen Movies on Emerging Adults' Gender-Based Attitudes and Beliefs 85.1 (2008): 131-46. Communication and Mass Media Complete . In this experiment, Behm-Morawitz and Mastro conducted a two-part exploratory study “utilizing the social cognitive theory framework in documenting gender portrayals in teen movies and investigating the influence of exposure to these images on gender-based beliefs about friendships, social aggression, and roles of women in society.” First, a content analysis of gender portrayals in teen movies was conducted, revealing that female characters are more likely to be portrayed as socially aggressive than male characters. Second, college students were surveyed about their teen movie-viewing habits, gender-related beliefs, and attitudes. Findings suggest that viewing teen movies is associated with negative stereotypes about female friendships and gender roles. This experiment can be useful to my project because it exemplifies how teen movies greatly shape and mold adolescent behaviors and beliefs. Brown, Stephen. Harry Potter and the Marketing Mystery: A Review and Critical Assessment of the Harry Potter Books 66.1 (2002): 126-30. Communication and Mass Media Complete . Brown’s article focuses on the business aspect Harry Potter depicts with the hidden marketing and advertising mechanisms used throughout the movies. He believes that Harry Potter is particularly pertinent to the contemporary marketing condition. “The books, after all, are as much about marketing as the outcome of marketing. They deal with marketing matters, they are replete with marketing artifacts, they contain analyses of marketplace phenomena, and they hold the solution to an ancient marketing mystery. The
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books are not merely a marketing masterpiece; they are a marketing master class.” He
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This note was uploaded on 01/10/2011 for the course COMS 322 taught by Professor Besel during the Spring '10 term at Cal Poly.

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Annotated Bibliography-1 - Annotated Bibliography...

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