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Unformatted text preview: Paper Outline I. I ntroduction/Background: A. Message Factors- O’ Keefe i. Message Structure ii. Message Content iii. Sequential-Requests Strategies B. Fear Appeals- O’Keefe iv. High vs. Low Appeals v. How Fearful Audience is of Message vi. 4 Conclusions vii.Theory Behind Fear Appeals I I. Literature Review A. Problem: People do not wash their hands enough after using public restrooms i. Study-Many People Don’t Wash Their Hands After Using the Bathroom –Pittet ii. Study-Hand Washing Practices Among Physicians – Bakalar iii. Study-North Carolina State – Powell B. Goals: Increase the amount of hand washing among people using public restrooms C. Purpose: Educate people about hand washing and the effects of not washing your hands D. Rationale: Spread of germs via dirty hands will lead to illness E. Fear Appeals for People in Different Stages (Study) iv. Intended vs. unintended v. Pre-contemplation-greater defensive = less favorable attitudes/wont engage in behavior vi. Already preventative behavior-less defensive = more likely to engage in vi....
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This note was uploaded on 01/10/2011 for the course COMS 322 taught by Professor Besel during the Spring '10 term at Cal Poly.
- Spring '10