Comment on the idea that Weaver agrees that language is relative, as does I.A. Richards, but does not mean that it should be "treated or used relativistically" (135). Using a rhetorical substitution is when you take a word and apply it in a new way to have a new kind of meaning. For example when people use the word “dime”, they are referring to a cupronickel-clad coin of the U.S. and Canada, the 10th part of a dollar, equal to 10 cents, which is the dictionary definition. However, people use the word “dime” now to describe a girl who is very attractive. The meaning “dime” is derived from the concept of a girl being 10 out of 10 in looks, hence the term “dime”. Another example to rhetorical substitution is the word “tank”, which means a large receptacle, container, or structure for holding a liquid or gas. Presently, people have adopted a new meaning for the word “tank” to refer to people who have really big muscles.
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