Interview Memo1

Interview Memo1 - English 310-03 MEMORANDUM Date: February...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
English 310-03 MEMORANDUM Date: February 22, 2010 To: Sherrie Amido From: Re: Interview of Frances McCutchon, Director of Marketing at Classmates.com As you requested, I interviewed Frances McCutchon, the Director of Marketing for the past two years at Classmates.com. The purpose of this interview is to acquire information about a potential career for my future. As Director of Marketing, it is Ms. McCutchon’s job to oversee yield management for the Classmates.com website. She is responsible for getting people to author articles and pay for subscriptions on the website and to balance them appropriately. Authorship includes user-generated content such as posting pictures, sending stories, and taking quizzes and surveys. Communication When asked about communication in the workplace, Ms. McCutchon contends that there are two types of communication, formal and informal. As Director of Marketing, communication is critical because she has to work with many different divisions to get things done. Formal communication takes the form of yield management and supervising the Classmates.com website. Yield management is seeing how much the company makes in a given time period and adjusting this figure to meet the needs of the company. Formal communication is seen in a report to the finance division every two weeks with projections about the future. These reports detail budget analyses, which must be on target, and show the amount of revenue the website produces. The budget cannot be too low because the company will not be making a profit. The budget also cannot be too high because then the company would be robbing themselves of future income. Ms. McCutchon’s job is to regulate the budget and make necessary changes so the company will be within “the noise”, just
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/10/2011 for the course ENGL 310 taught by Professor Amido during the Winter '10 term at Cal Poly.

Page1 / 3

Interview Memo1 - English 310-03 MEMORANDUM Date: February...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online