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additional4 - Role of Cooperatives Competitive Yardstick...

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1 Role of Cooperatives ! Competitive Yardstick ! Cartel/Bargaining Power ! Coordination Facilitator ! Assembly functions ! Marketing functions ! Historically, coop’s goal was to assemble and sell whatever growers’ produced for highest possible price ! Still relevant? Build It and They will Come? Or “Grow it and someone will buy it” ! Coordination focus has shifted toward improving cooperatives’ response to market conditions. ! Delivery Timing ! Product Quality ! Product Development ! Does traditional structure facilitate this? New Generation Cooperatives ! Closed membership ! Stricter requirements on producer ! Quantity ! Quality ! Production technique ! Members purchase stock for right to deliver ! Stock is “tradeable”
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