1920s.docx - 1920u2019s Booming postwar consumption...

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October 14, 20191920’sBooming postwar consumption cultivated a new spirit individualism and personal pleasure leading to a conservative backlash.High Stock MarketRising financial fortunesConsumerism Rise of modern advertisement-use psychology to get people to buy products- rise of modern advertisement-prays on social anxieties -pray on self-image (insecurities)-use psychology to get people to buy products-celebrity usage in ads: baby ruth in red rock colaspike sales-rise of credit: credit cards,store credits, pay later&interest, thrifconsumerism-Ford: model T’s were on credit-beg. Of middleclass luxuriesvacation, better roads, moving to suburban, buying things-African Americans not really part of celebration only a little bitExpress individuality and embrace consumerism as a way to show off their own self or personality 1930The New Women; -more urban than rural-unmarried into her 20s’enjoying shopping-flapper: modeled afer Loise Brooks (famous actress): fancy jackets, bob haircuts, shorter dress-condemned as being not lady like (immoral, shocking horrible)-In 30 years, women go under a change (ex: thirty years of progress 1926)-city being filled with sin & crime

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