AgingConsumers - How is the age of the worlds population...

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How is the age of the world’s population changing? What are the biological, psychological, social and economic effects of aging? What are the marketing implications of an aging population?
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U.S. Population Pyramid (2000 – 2050)
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Germany Population Pyramid (2000 – 2050)
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China Population Pyramid (2000 – 2050)
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India Population Pyramid (2000 – 2050)
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Aging Boomers A Huge Marketing Opportunity
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Overview of Age Effects
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Biological Effects Brain size Vision Hearing Taste Touch Strength Flexibility Coordination Sleep Health
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Brain Size & Age
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http://www.statistics.gov.uk/timeuse/summary_r esults/images/gender_age_sleep.gif
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ETHNIC DIFFERENCES IN AGING
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Yoon, Lee & Danzinger (2007), , 24(5), 475-495.
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Market Opportuniti
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Rodin & Langer (1977) JPSP , 35(12), 897-902. Nursing Homes Discovering Psychology – Maturing & Aging (21:00)
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Other Marketing Implications Senior Citizen Supermarket
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This note was uploaded on 01/08/2011 for the course HADM 3347 taught by Professor Lynn during the Fall '09 term at Cornell University (Engineering School).

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AgingConsumers - How is the age of the worlds population...

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