Business Strategy Plan

Business Strategy Plan - Business Strategy Plan Template...

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Unformatted text preview: Business Strategy Plan Template Purpose The purpose of this tool is to help you develop a business strategy plan. The Business Strategy Plan template was designed to summarize key analyses suggested in our report: Generating Business Strategy Plans. If you haven’t read this report, strongly consider doing so, as it provides step-by-step instructions and links to many more tools that can help you through the strategic planning process. How to Use this Template Complete the following sections with your project team and/or stakeholders. Cut & paste this information into a document that reflects your corporate image, and deliver your Business Strategy Plan to your key stakeholders. There are links to many other tools and templates to help you completed each section of the plan. Title Page [Insert Company Name or Logo] 2008 Business Strategy Plan [Insert Completion Date] Table of Contents Page 1. Executive Summary 3 1.1 What are the strategic objectives & key programs for 2008? 2. Internal Analysis 3 2.1 Core Competencies Benchmark 2.2 Corporate Capabilities & Constraints 2.3 Employee Satisfaction Survey Results 3. External Analysis 3.1 3.2 3.3 3.4 Customer Profiles & Market Segments Competitive Analysis Product/Service Positioning Market Conditions & Key Opportunities 4. Strategic Objectives & Key Performance Indicators 4.1 4.2 4.3 4.4 5 High-Level Business Objectives Key Performance Indicators GAP Analysis Results Key Success Factors 5. Goals, Measures, Targets, & Initiatives 5.1 5.2 5.3 5.4 4 Balanced Scorecard Strategy Map Brand Scorecard Prioritized List of Programs & Projects Program Deployment Schedule 6 1. Executive Summary 1.1 What are the Strategic Objectives and Key Programs for 2008? Provide a brief description strategic objectives and key progr ams that your organization will be implementing over the next 12 -18 months. 2. Internal Analysis 2.1 Core Competencies Benchmark Insert Core Competencies Assessment results and outline areas for improvement. 2.2 Corporate Capabilities & Constraints Compile & Insert SWOT Analysis results from each department. 2.3 Employee Satisfaction Survey Results Insert Employee Satisfaction Survey results to demonstrate high staff morale. 3. External Analysis 3.1 Customer Profiles & Market Segments Insert Customer Profiles results to illustrate profitable customers & market segments. 3.2 Competitive Analysis Insert Competitive Analysis results to document competitive advantages. 3.3 Product/Service Positioning Insert Product Positioning Tool results to document current positioning in market. 3.4 Market Conditions & Key Opportunities Insert STEP Industry Analysis results to highlight market opportunities, threats, conditions, and trends. 4. Strategic Objectives & Key Performance Indicators 4.1 High-Level Business Objectives Use our Business Objectives Matrix if you need help with ideas. 2008 Business Objectives (examples) 1. Cut operating costs by 25% by end of Q2 2008. 2. Increase New Business Revenue by 15% over last year by end of fiscal year. 3. Revitalize Brand and deploy New Website by end of Q3 2008. 4. Improve Key Performance Indicators in each department by end of 2008. 5. Implement Dashboard to Provide Visibility by end of Q3 2008. 4.2 Key Performance Indicators Insert Key Performance Indicators for measuring performance in each department. 4.3 GAP Analysis Results Insert your GAP Analysis to provide a roadmap for improving core competencies. 4.3 Key Success Factors Insert your Key Success Factors to highlight risks that need to be mitigated. 5. Goals, Measures, Targets, & Initiatives 5.1 Balanced Scorecard Strategy Map Insert your Balanced Scorecard Strategy Map to document objectives, measures, targets, & initiatives for Financial, Customer, Learning & Growth, and Business Process. 5.2 Brand Scorecard Insert your Brand Scorecard containing brand objectives, targets, & measures. 5.3 Prioritized List of Programs & Projects Insert your Priority Index containing all programs & projects. Be su re to organize this list of programs & project by department. 5.4 Program Deployment Schedule Following is a sample project schedule that you can customize further: Program Name (examples) Timeframe 1. 2. 3. 4. 5. Q1 Q2 Q1 Q1 Q2 Implement CRM System New Multi-Channel Marketing Campaign Redesign Corporate Website Update Policies & Procedures Introduce Products to EMEA Marketplace 2008 – Q3 2008 2008 – Q4 2008 2008 – Q3 2008 2008 2008 ...
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This note was uploaded on 01/08/2011 for the course RTV 3208 taught by Professor Hendel during the Spring '10 term at University of Florida.

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