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Unformatted text preview: Social Media Policy and Guidelines Purpose
Use this template to help you create reasonable guidelines for online behavior by
employees and contractors who use Social Media on behalf of your company. Be sure
to include input from your employees when re-writing this document and to obtain
feedback before a corporate wide launch.
The effective use of Social Media can be extremely beneficial to any organization.
Therefore, this document should empower your employees to use these emerging
That being said, the language & tone used throughout the remainder of this
document should be altered to reflect your corporate beliefs, culture & philosophy. Scope
These guidelines include, but are not limited to, the following forms of s ocial media: Social & Professional Networks (Facebook, LinkedIn, MySpace, Ning, etc.) Blogs (Wordpress, Blogger, LiveJournal, Xanga, etc.) Micro-Blogs (Twitter, Plurk, Tumblr, etc.) Content (Wikipedia, Wetpaint, Scribd, Docstoc, etc.) Social Bookmarking (Digg, Delicious, StumpleUpon, etc.) Opinion Site (Yelp, MouthShut, Epinions, etc.) Multimedia Sharing (Flickr, YouTube, Vimeo, etc.) Virtual Worlds (Second Life, Active Worlds, etc.) Social Aggregators (Netvibes, Twine, Friendfeed, etc.) Disclaimer
Employees and Contractors who use social media on behalf of Company XYZ are
obligations as an employee of Company XYZ.
This document is subject to modifications and amendments from time to time as
required. Please be sure to check back frequently for updates. Personal Use of Social Media
You are free to set up and use any form of social media within the given framework
of the terms provided by the host of such spaces. However, it is important that your
personal participation in social media does not interfere with your primary role at
That being said, we understand that employees may maintain or contribute to
personal websites, blogs, micro-blogs, message boards, conversation pages and use
other forms of social media such as social networks, virtual worlds, opinion sites, and
multimedia sites outside of their job function. When posting information about your
job, your activities, or about Company XYZ in general, please exercise good
judgments at all times and do not: Use Company XYZ’s name in your Identity Disclose confidential or proprietary company information Use intellectual property, logos, trademarks, and copyrights If you decide to use any form of social media and make reference to Company XYZ,
please use this disclaimer:
“Postings on this space belong to (Enter Name Here) and only contain my personal
positions, strategies and opinions. It is not endorsed by Company XYZ nor does it
constitute any official communication of Company XYZ.” Use on Behalf of Company XYZ
When you participate in Social Media on behalf of Company XYZ, please be aware
that you are representing Company XYZ in the same way as you would in any other
public forum. Therefore, it is important to adhere to the following guiding principles:
1. Transparency – Identify yourself, write in the first person, and don’t be
afraid to show your personality.
2. Honesty – Do not make false or misleading comments/statements. If you
have made a mistake, take responsibility for it.
3. Respectfulness – Exercise discretion and confidentiality when referring to
your colleagues and customers. Do not post proprietary information and/or
content unless you have permission to do so.
4. Add Value – Stick to what you know, post meaningful comments, and aim
5. Be Diligent – Check you sources, separate opinions from facts and identify
all copyrighted or borrowed material with citations and links.
6. Stay Engaged - Stay informed, post regularly, and respond to comments in
a timely manner.
7. Protect your Privacy – Never disclose your personal information.
8. Be Polite - Don’t Pick Fights and avoid personal attacks.
9. Use Common Sense – Once it’s posted it’s there for good. Be sure to review
your posts thoroughly and spell check everything. Moderation & Media
Our moderation policy is to approve all content, regardless of whether it’s favorable
or unfavorable to Company XYZ. We will only reject a submission under the following
conditions: Offensive language is present The submission is out of context The submission consists of SPAM The submission violates Company XYZ “Code of Conduct Policy” We do not moderate content posted by our employees and contractors as long as
they have taken the required training. Content submitted by a registered user does
not require moderation until after the posting has been published. Content submitted
by an unregistered user requires moderation on all postings before being published.
Company XYZ does not endorse or take responsibility for content po sted by third
Media Inquiries – Your contributions to social computing and online conversations
might attract media attention. If a member of the media contacts you, simply notify
the Media Relations team via press@CompanyXYZ.com. They will determine the best
way to handle the inquiry. ...
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- Spring '07