Public Relations - Executive Summary Making a Logical Bid...

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Executive Summary © 2009 Demand Metric Research Corporation Making a Logical Bid or No Bid Decision The decision to bid on a contract has profound implications on reputation, profitability, and the allocation of scarce resources. In many cases, these critical decisions are made following an informal assessment, resulting in low-margin or resource- i n t e n s i v e w o r k b e i n g p e r f o r m e d w i t h a s s o c i a t e d l a r g e o p p o r t u n i t y c o s t s . Implementing a formalized decision- m a k i n g p r o c e s s w i l l h e l p e n s u r e t h a t k e y c o n s i d e r a t i o n s h a v e n o t b e e n i g n o r e d . T o m a k e
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This note was uploaded on 01/08/2011 for the course RTV 3208 taught by Professor Hendel during the Spring '10 term at University of Florida.

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