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Executive Summary © 2009 Demand Metric Research Corporation Manage PR and Media with a Specialist Fundamentally, the Media Specialist is responsible for media strategy and relations. Most Marketing Directors do not have the time to deal with journalists, create and place online/offline advertisements, or track and measure the results of campaigns. Use Demand Metric's downloadable Media Specialist job description to formalize the role of media relations in your organization, and get a handle on this function. Key Media Specialist Responsibilities: Develop Media Strategy - by analyzing various media channels and determining the right mix for your organization's product/services, the Media Specialist is responsible for creating a comprehensive strategic media plan. Manage Media Budget - provide accountability for media spending including public relations campaigns, advertising, or other budget items.
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