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Executive Summary © 2009 Demand Metric Research Corporation Manage PR and Media with a Specialist Fundamentally, the Media Specialist is responsible for media strategy and relations. M o s t M a r k e t i n g D i r e c t o r s d o n o t h a v e t h e t i m e t o d e a l w i t h j o u r n a l i s t s , c r e a t e a n d place online/offline advertisements, or track and measure the results of campaigns. Use Demand Metric's downloadable Media Specialist job description to formalize the role of media relations in your organization, and get a handle on this function. Key Media Specialist Responsibilities: Develop Media Strategy - by analyzing various media channels and determining the right mix for your organization's product/services, the Media Specialist is responsible for creating a comprehensive strategic media plan. Manage Media Budget - provide accountability for media spending including public relations campaigns, advertising, or other budget items. Measure Results
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This note was uploaded on 01/08/2011 for the course PUR 3000 taught by Professor Oyer during the Spring '07 term at University of Florida.

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