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19747201-Promote-Corporate-Events-with-Press-Releases -...

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Executive Summary © 2009 Demand Metric Research Corporation Promote Corporate Events with Press Releases Press releases are a very cost-effective and underutilized marketing tool. Read this report to understand when it would make sense to publish a press release. Additionally, use our Public Relations Plan and Press Release Template to guide you through the process. When is a Good Time for a Press Release? Corporate Anniversaries & Milestones - are you celebrating any anniversaries or milestones in the next few months? If so, this is a perfect time to engage the media with your story and get some free publicity. New Customer Acquisition - rapidly expanding hosted CRM vendor, salesforce.com, does a press release for just about every customer they sign up on their service. Learn from this market leader and do co-promotions. Industry Conferences & Tradeshows - if you are hosting or sponsoring a major industry conference, have a keynote speaker, or will be featured at a tradeshow, consider writing a press release to increase attendance rates.
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