19747253-Successful-Blogs-Improve-Customer-Satisfaction -...

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Executive Summary © 2009 Demand Metric Research Corporation Successful Blogs Improve Customer Satisfaction Weblogs or blogs are online journals that can provide business benefits. This new online communication medium comes with risks that require management. U n d e r s t a n d t h e o p p o r t u n i t i e s r i s k s o f c o r p o r a t e b l o g s b efore you proceed. Use Demand Metric's downloadable Blog Policy Template to minimize your risk. What is a Blog? Historically, blogs have been simple websites used by individuals to document their life experiences. Over the past 12 months, blogs have become a mainstream communication tool leveraged by businesses to enhance customer interactions. What is the Business Case? B l o g s a r e v e r y s i m p l e a n d i n e x p e n s i v e t o s e t u p a n d m a i n t a in, yet can provide exceptional business benefit. External uses can augment your messages to customers and partners, while internal uses can improve operational efficiency and further leverage your corporate intranet investment. Types of Blogs: External Communications - Bacardi Canada has implemented an effective branded entertainment, multi-channel, campaign centered on their betterthanbeer.com blog. They have integrated outdoor billboards with this medium to connect with their customers with comedic images. Customer-to-Customer
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This note was uploaded on 01/08/2011 for the course RTV 3208 taught by Professor Hendel during the Spring '10 term at University of Florida.

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19747253-Successful-Blogs-Improve-Customer-Satisfaction -...

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