wk4dq1 - their ‘great offer’ The great offer is payment...

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Why does the example affect you, and what is the statement’s persuasive motive? Comment on the examples provided by your classmates by stating whether and why their examples affect you. Open this envelope and you’ll get a check for three million dollars, if your name appears on our list of winners. The persuasive motive in this is to get the person to open the envelope, and read their advertisements or sign up for something, while never giving them a check. This example affects me because it immediately reminded me of these checks I get from one of my credit cards all the time. They send me checks in the mail, and the outside of the envelope says, “A check for you, with a great offer inside!” When I open them there is a valid check for a few bucks. Normally it’s around 6-8 dollars. The part that isn’t explained upfront is that if you cash the check, you have then agreed to be enrolled in
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Unformatted text preview: their ‘great offer’. The great offer is payment protection where you’re charged 99 cents per every hundred dollars that you owe on your balance. Supposedly if you lose your job they pay your bill or something, but it definitely sounds too good to be true. So if I didn’t stop and read the fine print, I’d start receiving $5 charges on my card each month, along with the interest charges, etc. The charges could get pretty big if someone owes a lot on their card. This is a very misleading sales tactic. The message on the outside of the envelope implies that you get a free check and a great offer. An offer is usually something you can choose to accept or reject. In this case the person who doesn’t read the fine print immediately accepts the offer when they accept the gift....
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This note was uploaded on 01/09/2011 for the course CRT CRT taught by Professor Trunk during the Spring '10 term at AUP.

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