100%(11)11 out of 11 people found this document helpful
This preview shows page 1 - 3 out of 9 pages.
Disney Case - Team E 1.What is The Walt Disney Company’s corporate strategy? a.The Walt Disney Company’s corporate strategy has three sections to it which make it successful. The three sections are creating high quality content, exploiting technological innovations to make entertainment experiences more memorable, and international expansion. Disney creates high quality content by purchasing new companies in the movie industry to bring more to their name. Examples of this are the additions of Pixar, Marvel, and Lucasfilm/Star Wars. The company exploits technological innovations by partnering with different streaming networks like Hulu, Movies Anywhere, and Netflix. Streaming was becoming very popular in 2018 and only grew. For Disney to recognize that trend and get involved was a smart move. As for international expansion, Disney is looking to enhance the impact they have made on the other side of the world by digging deeper into the markets they are already in; like Paris and in Shanghai. They are researching how to improve the penetration they are making in the markets. 2.What is your assessment of the long-term attractiveness of the industries represented in The Walt Disney Company’s business portfolio? a.The Walt Disney Company’s business portfolio’s long-term attractiveness of the industries represented are very strong. Disney’s business portfolio includes the hotels and resorts around the world, their interactive media, consumer products (toys, book and magazines based on characters and movies/shows), and Walt Disney Studios. Disney is for all ages and the population of Disney lovers is
always growing. The Disney theme attractions including the parks and cruises create a family atmosphere where all ages are welcome and there are things for everyone to do and enjoy during their stays. One area that Disney could work on more however is their interactive media. Disney’s interactive media is always looking for new ways to enhance the Disney magic by creating games with your favorite Disney characters and basing these games off of movies. But, these types of games do not catch the eyes of most teens and adults. Only little kids want to play the games that are made for playstation, wii, nintendo DS, and xbox because the games allow you to step into the shoes of your favorite characters. 3.What is your assessment of the competitive strength of The Walt Disney Company’s different business units? a.The Walt Disney Company’s different business units have various competitive strengths. First, their media networks are incredibly diverse and cover a large portion of the market share, especially with their acquisition of 21st Century Fox in 2018. Their cable networks market share went from 17.73% to 33.01% and their media networks market share went from 9.82% to 11.50%, losing only to Directv (“DIS's Competition by Segment,” n.d.). They faced adversity due to the increasing popularity of streaming services, but combatted it by creating Disney+ in 2019. Their parks and resorts continue to be a strength bringing in