Hal Riney & Partners, Inc., one of the most famous privately-owned
advertising agencies in San Francisco, CA, was founded in 1986 by chairman and CEO
Hal P. Riney himself.
With the branch office in Chicago, Hal Riney & Partners
Heartland, reaches out to clients in different regions as well.
Both San Francisco
and Chicago offices employ a total number of approximately 350 employees.
As of July 1996, Hal Riney & Partners, Inc., had
an approximate annual
billings of $475 million.
The breakdown of gross billings by media are as
followes: Newspaper - $38 million; Business Publication - $4.75 million; Transit -
$4.75 million; Outdoor advertising - $19 million;
TV - $275.5 million; Radio -
$42.7 million; Collateral - $9.5 million; Consumer publication - $57 million; and
cable TV - $23.75 million.
Nowadays, the average percentage of
advertising agencies is approximately between .05% to 1% of the total billings.
With a billing of $475 million, it would be logical to assume that Hal Riney &
Partners earns approximately $2.375 million to
acquisition of several new accounts including Acer Group and Sprint Spectrum, Hal
Riney's billing is now approaching $600 million.
Management Profiles -
The chairman and CEO of Hal Riney & Partners, Inc., is Mr. Hal Riney.
are over 30 Sr. VPs and VPs holding various positions at the San Francisco office
Some of the key personnel at the San Francisco office includes Vice
Chairman - James Travis; Chief Financial Officer & Executive VP - Lyn Muegge;
Executive VP & National Creative Director - Joe O'Neill; Executive VP, and Managing
Director - David Verklin; Executive VP and Corporate Development - John Yost; and
Creative Director - Gerald Andelin.
The Chicago office handles a set of different clients with its own different
personnel such as Barray Krause - Executive V.P. and Managing Director; Jonathan
Harries - Executive V.P. and Executive Creative Director; Catharine Gerber - Senior
V.P. and Media Director; and Paul Janas - Senior V.P. and Creative Director.
Riney has recently added Scott Marshall as the president on his pay roll after
several unsuccessful search for new partners.
In the past 18 months, Hal Riney
had also held conversations with Interpublic Group (who owns McCann-Erickson,
Lintas, etc.) and W.Y. Choi (a majority owner of N.W. Ayer & Partners) in attempt
to sale his agency.
Hal Riney & Partners serves a variety of clients from auto maker to fast food
Current major clients include Acer Group, Alamo car rental company,
Birkenstock, The Walt Disney Company, Cox California PCS, GM Electric vehicle,
Public Broadcasting Service, See's Candies, Inc., Kaiser Permanente, Saturn