971No name typifies science fiction to the American public more than the name Ray Bradbury. For over forty years, he has been writing novels, short stories, poems, plays, and movie scripts that have long since kept him in the forefront of American literature. His stories become standard reading for many high school and college students. His literary style can best be described as "enchantment;" the way he captivates his readers with charm, bewitchment, and stunning verbal evocations. His visions of the past, future, and the present delight his readers. His books are virtually long-time bestsellers and have been translated into over twenty languages. He is quite popular in the former Soviet Union. However, success did not come easily for Bradbury. He inched away at his writing career, crafting story after story, until he was selling and occasional short story for half a cent per word. Much of his childhood, and a little of his adulthood, inspired his writings. In this paper, these influences as well as his method of drawing the reader into a story will be discussed. Perhaps the most important influence in Bradbury's youth was his discovery of magic. The famous Blackstone the Magician once included Bradbury in his act, and it enchanted him. The most influential magician on Bradbury was Mr. Electrico.