Copy of Ch. 5 Exercises.pdf - Chapter 5 Exercise Questions Team E 1 Which one of the five basic competitive strategies best characterize your athletic

Copy of Ch. 5 Exercises.pdf - Chapter 5 Exercise Questions...

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Chapter 5 Exercise Questions - Team E 1. Which one of the five basic competitive strategies best characterize your athletic footwear company’s strategic approach to competing successfully? a. The basic competitive strategy that best characterizes Evolution Footwear’s strategic approach is the focused differentiation strategy. Right now we are not focused on providing the best or lowest cost, but rather the best attributes and quality. We are concentrated on a particular niche in the market by providing higher quality shoes and producing a small number of models. Hence, our scope is narrow and our source of competitive advantage comes from differentiation. This led us to conclude that our athletic footwear company’s strategic approach to competing successfully is best characterized as the focused differentiation strategy. 2. Which rival footwear companies appear to be employing a low-cost provider strategy? a. Companies F and K seem to be attempting to employ the low-cost provider strategy because they consistently offer the lowest wholesale and internet prices in all of the regions; however, both of these companies are in the bottom half of the leaderboard, so this strategy has not been that effective for them. With this in

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