INTRO TO MARKETING

INTRO TO MARKETING - INTRO TO MARKETING(MKT 201...

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INTRO TO MARKETING (MKT 201) COMPREHENSIVE CASE 1 1. What needs and wants lead to demand for pagers by business and nonbusiness uesrs? Several needs and wants lead to demand for pagers: A. The need to speak with somebody at a specific time. Dr Williamson said : "It’s nice to be able to find you at a time like this" B. The need to feel free for young users: "Pagers free kids from having to tell the parents" C. The need to be in touch with a friend And many other needs and wants. 1. How have changes in the marketing environment affected demand in these two markets? 2. The marketing environment changes affected positively the demand in these two markets. As we understand,facing the japanese competition,instead of roll over and die, Motorola fought to get a higher market share and to improve the quality and to reduce cost And it did it! In 1997 80% of teenagers were aware of pagers, compared to 56% in the previous year. The size of the teenage market was so big that no one aver knows how big it is.
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