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Unformatted text preview: LearnEnglish Professionals EECONOMY AUDIOSCRIPT Listen to an extract from a lecture about the characteristics of successful ecommerce businesses. Optional exercise According to the lecturer which products are suitable (S) or unsuitable (U) f or online selling. books CDs clothes DVDs fresh f ood jewellery (Answers below) laptops perf ume pornography sof tware supermarket groceries I’d like to look at a vital aspect of ecommerce, and that is the nature of the product or service. There are certain products and services that are very suitable for selling online, and others that simply don’t work. Suitable products generally have a high valuetoweight ratio. Items such as CDs and DVDs are obv ious examples. Books, although heavier and so more expensiv e t...
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- Spring '10