eeconomy - EECONOMYAUDIOSCRIPT Optionalexercise...

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LearnEnglish Professionals E­ECONOMY AUDIOSCRIPT www.britishcouncil.org/professionals.htm © The British Council, 2007 The United Kingdom’s international organisation for educational opportunities and cultural relations. We are registered in England as a charity. Listen to an extract from a lecture about the characteristics of successful e­commerce businesses. Optional exercise According to the lecturer which products are suitable (S) or unsuitable (U) for online selling. books CDs clothes DVDs fresh food jewellery laptops perfume pornography software supermarket groceries (Answers below) I’d like to look at a vital aspect of e­commerce, and that is the nature of the product or service. There are certain products and services that are very suitable for selling online, and others that simply don’t work. Suitable products generally have a high value­to­weight ratio. Items such as CDs and DVDs are obvious examples. Books, although heavier and so more expensive to post, still have a high enough value­to­weight
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