marketing - LearnEnglishProfessionals MARKETINGAUDIOSCRIPT

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LearnEnglish Professionals MARKETING AUDIOSCRIPT www.britishcouncil.org/professionals.htm © The British Council, 2006 The United Kingdom’s international organisation for educational opportunities and cultural relations. We are registered in England as a charity. Listen to a university lecturer introduce his course on Marketing. Optional activity: While you are listening, try to decide whether these sentences are true or false. Sentence True or false? 1. There will be three marketing lectures a week until the end of term. 2. Today’s lecture looks at pricing. 3. Marketing is about advertising. 4. A customer focused organisation may not have a marketing department. 5. In a customer focused organisation only marketing staff think about customers. 6. Employees need to work as a team to deliver customer satisfaction. 7. Everyone needs to know how satisfied customers are. Good morning everybody and welcome to this the first lecture on Marketing. I’ll be giving two lectures a week on this important business topic at this time on Tuesdays and Fridays until term ends. Right, well this morning I’d
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This note was uploaded on 01/10/2011 for the course FSD 201 taught by Professor Huong during the Spring '10 term at Beacon FL.

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marketing - LearnEnglishProfessionals MARKETINGAUDIOSCRIPT

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