LearnEnglish Professionals PRICING STRATEGIES AUDIOSCRIPT Interview about low-cost airlines’ pricing strategies P = Presenter J = James Phillips P: Now, if like me you’re already thinking about next year’s holidays but you don’t want to spend too much money, you’ve probably already visited the websites of some of the new budget airlines that have sprung up in the last few years. It’s a relatively recently phenomenon but an extremely successful one. I’m sure you’ve all heard of people getting flights to fabulous destinations for as little as £10. It almost seems too good to be true. I’m joined in the studio by James Phillips of consumer group ‘What?’ and I hope he’s going to answer the big question – just how do they make it so cheap? James. J: Well, the first thing to say is that not all budget airline flights cost less than £10. The airlines operate a very dynamic pricing strategy so prices change depending on demand for the product. So, if you want to fly at a
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Low-cost carrier, Skybus Airlines, dynamic pricing strategy, James Phillips