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public-relations - LearnEnglish Professionals PUBLIC...

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Unformatted text preview: LearnEnglish Professionals PUBLIC RELATIONS AUDIOSCRIPT Listen to a public relations executive talking about her studies and job. Optional exercise (The answers are at the bottom of the page). Put the following events into the order that they actually happened according to the speaker. a. b. c. d. e. f. g. I built up a list of contacts in the media and PR industries. I got promoted to Account Executive. I met lots of experienced prof essionals I did a business course. I got a job as Account Coordinator. I joined two associations. I started an internship. W hen I was at univ ersity I did a business course that cov ered adv ertising, marketing, sales and public relations. I’m really glad I did this particular course as, although it was v ast, it gav e me an ov erview of business in general and the different careers in communications. W hile I was studying I realised that I was most interested in Public Relations and so I joined a couple of associations so I could start net working bef ore leaving univ ersity. Through one of the organisations I joined I was able to meet lots of experienced prof essionals who gav e me advice on getting into the industry. I was al so offered an internship in my final year. This meant I could build up my portf olio even bef ore I’d finished studying. I think that it’s extremely important, especially today when there are so many people wanting to work in PR, to do an internship to a. get a f oot in the door and b. hav e more on your c.v. than simply your studies. You hav e to show willing and prov e that you’re an enthusiastic, ambitious person who wants to succeed. It was hard studying and working at the same time but at least it prepared me f or the deadlines and long hours you’re expected to put in with a PR job. My internship also meant that I built up a list of contacts in the media and PR industry itself . Both areas were very important in helping me get my first job as an Account Coordinator with a corporate public relations agency. I had to write and proof read flyers, keep track of media databases and other admin type stuff. It wasn’t the most exciting of jobs but at least it gav e me a better insight into PR and helped me decide what I wanted to do af ter. I didn’t hav e much journalism experience either bef ore working f or this company so I learnt that as I went along. Af ter about nine months, when I f elt ready to tackle something a bit meatier, I applied f or a job, still within the same company, with more responsibility. I became an Account Executiv e and v ery quickly f elt at home in my new job. That was about two years ago. I’v e much more contact with our clients and I play a large role in dev eloping public relations strategies. I still do a lot of writing with press releases but I’m also more involved in organising special events like press conf erences. I lov e what I do because I get to meet loads of different, interesting people every day. You have to be quite outgoing and able to communicate easily which I guess is more of a talent than a skill. If I had to start again I’d choose to do a journalism option at university as employers like you to hav e a journalism background. Otherwise, getting an internship was the best thing Iv e ev er done and I’d do it again, no problem. Answer s: 1 d, 2 f, 3 c, 4 g, 5 a, 6 e, 7 b www.br itishc ouncil.or g/pr of essionals.htm © The British Council, 2007 The United Kingdom’s in ternational orga nisation for educational opportunities and cu ltural relations. W e are registered in England as a charity. ...
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