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ebusiness - LearnEnglish Professionals STARTING AN...

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Unformatted text preview: LearnEnglish Professionals STARTING AN E­BUSINESS AUDIOSCRIPT Listen to a small eBusiness owner talking about how he set up his business. Optional exercise Listen and match the beginnings and ends of the sentences. (Answers below) Anthony started making wooden toys He couldn’t make the toys quickly enough His son suggested Anthony decided to make Anthony’s sister suggested as a hobby. customised toys. that he sold the toys online. the name tree2toy.com. to sell them in the shops. I’d been making wooden toys f or my f amily and friends f or quite some time. It was just a hobby at first, but then it started to take over my lif e. So many people were asking me to make specific things, like a doll’s house f or a birthday present, that I began to wonder if I could make a living out of it. I approached some shops and department stores, but they weren’t interested in stocking my toys unless I could guarantee a regular supply, and I just couldn’t produce them quickly enough. I think it was my son who first suggested I set up an internet shop. I hadn’t a clue how to go about it, so I started by looking at existing sites selling handmade toys. There were some great sites by people doing a similar thing to me. I wondered if there was something not being provided that I could do, a niche market I could dev elop. I thought about what people usually asked me to make and I realised that a lot of people wanted a customised toy. They asked f or their child’s name painted on it, or wanted it painted particular colours. I hadn’t seen anyone off ering this kind of service. The next step was to think of a name f or my business. By then I had read quite a bit of advice about setting up internet companies, and I knew I would hav e to register a domain name. I got all my f amily involv ed, trying to think up a name that would be easy to remember. Ev ery time we thought of a good one I searched f or it on the internet and sure enough, someone had already got it. I was getting quite frustrated when my sister suggested tree2toy.com. I checked and to my amazement it hadn’t been registered. I tried sev eral searches on the internet – af ter all I didn’t want to discov er that another company had the same name – they could take legal action against me. Then I registered the domain name and I was ready to start designing my website. Answer s: Anthony started making wooden toys H e c ouldn’t make the toys quic kly enough His s on s uggested Anthony dec ided to make Anthony’s sister suggested as a hobby. to s ell them in the s hops. that he s old the toys online. customis ed toys. the name tr ee2toy.c om. www.br itishc ouncil.or g/pr of essionals.htm © The British Council, 2007 The United Kingdom’s in ternational orga nisation for educational opportunities and cu ltural relations. W e are registered in England as a charity. ...
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