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ISIK UNIVERSITY IKTISADI VE IDARI BILIMLER FAKULTESI MAN 371 STRATEGIC MANAGEMENT ================================================================== LECTURER: NESIM AVIGDOR PHONE: (0537) 852 9030 Email: [email protected] Objectives Developing comprehension, skill and knowledge for diagnosing and dealing with specific strategy and policy situations from the point of view of top management are the objectives of the course. We will also provide the necessary terms and concepts in order to familiarize the course attendants wi the strategic management process. Our treatment of business policy and strategic management will be contemporary emphasizing the importance of identifying value creation potential of firm’s resources and capabilities and core competencies within the context of a volatile global economy. The course will also examine the set of strategic actions to achieve competitive advantage to earn above average profits for the firm. Textbook Strategic Management Concepts and Cases, 12 th Edition Fred R. David Pearson Prentice Hall Additional reading materials may be assigned as the course progresses. Requirements Attendants are expected to participate in class discussions. Therefore it is strongly recommended that the students come to class having read the material assigned during the previous class. Furthermore there will be unannounced tests that will be part of the final grade received. Each
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This note was uploaded on 01/10/2011 for the course MAN 371 taught by Professor Kara during the Spring '10 term at Baptist University of the Americas.

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