company g- marketing plan worksheet

company g- marketing plan worksheet - Marketing Plan...

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Marketing Plan Worksheet This worksheet is a complement to the study guide for both the MKT1 and TABT Task 1.  The purpose of this worksheet is to help  you think about and apply important marketing concepts to Company G.  By working through the exercises and matrices introduced  in this worksheet (Section A, Section B, and Section C), you are laying the foundation for your marketing plan required in this  assessment.  This worksheet should be completed  before  you write your Marketing Plan, for which a template is provided. SECTION A – Mission Statement & Target Market The purpose of this exercise is to help you formulate a strong mission statement and define a specific target market.  Because  marketing objectives and strategies are derived from the mission statement, it is critical that the mission statement contain the  necessary elements and be brief.  The target market must also be a fairly narrow, specific group of customers for this task.   Mission Statement:   Concisely states what a company values, what it does, and whom it serves.  It serves to help differentiate a company from  its competitors. Example:   Our mission is to delight our customers and channel partners by providing high quality, effective roadrunner pellets with timely delivery,  superior customer service, and the best warranty in the industry.    Target Market:   A specific customer group a company focuses its marketing efforts toward. The target market is generally the most lucrative  choice from among different market segments – each segment being identifiable, measurable, sizable, reachable.  Example:    Coyotes, located in desert regions of the U.S., seeking revenge against roadrunners.
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This note was uploaded on 01/11/2011 for the course MATH 309.3.1-03 taught by Professor Jones during the Spring '10 term at Western Governors.

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company g- marketing plan worksheet - Marketing Plan...

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