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458+Search+King+case+brief - Search King, Inc. v. Google...

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Search King, Inc. v. Google Technology I. The Facts: Google, the internet search engine, operates through a mathematical algorithm system called ‘PageRank”, which is a numerical representation of the relative significance of a particular web site as it corresponds to a search query. This representation gathers data from text matching and number of links to that particular page. The higher the PageRank, the more closely the website in question matches the search query. Even though PageRanks are not sold by Google, they do have value. For example, highly ranked sites can charge more for advertising space. The PRAN network (PR Ad Network) which was introduced by the company Search King, is a network that capitalizes on being the middleman by charging clients a fee for locating highly-ranked web sites that are receptive to advertisements on their sites and then compensating those sites with a portion of the fee. II.
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This note was uploaded on 01/12/2011 for the course COMM 458 taught by Professor Sparr during the Fall '08 term at University of Michigan.

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