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Unformatted text preview: Brookfield Communications is a company that gathers and sells information about the entertainment industry and West Coast Entertainment is one of the nation’s largest video retail chains with over 500 stores. In 1993, Brookfield expanded into a broader consumer market with computer software featuring a searchable database containing entertainment-industry related information marketed under a mark called, “MovieBuff,” which targeted consumers who weren’t interested in purchasing Brookfield’s professional level alternative. In 1996, Brookfield tried to register the domain name “moviebuff.com” with Network Solutions, but was denied because it was already in use by West Coast. Because of this, Brookfield had to use a different domain name in order to sell its MovieBuff software and services. In 1997, Brookfield officially registered the term “MovieBuff” as their mark to designate the goods and services that they had to offer. In 1998, however, they learned that West Coast was going to begin a services that they had to offer....
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- Fall '08
- Communications, west coast, Brookfield, Brookfield. West Coast