458doubleclick - Case Brief: In re Double Click, Hillary...

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Case Brief: In re Double Click, Hillary Szawala Facts: DoubleClick provides the internet’s largest advertising service. DoubleClick engaged in behavorial targeting and placed a cookie on each user’s computer hard drives when the user accessed DoubleClick-affiliated websites. They were then able to track the users’ web surfing activities and build user profiles for the purposes of delivering targeted advertisements. The plaintiffs claimed that DoubleClick’s obtaining of user information stored on the web cookies constituted unauthorized access and interception of their electronic communications with the web sites they were accessing. Such information included names, emails, home and business addresses, telephone numbers, internet searches, and other info. Users would not ordinarily expect advertisers to be able to collect. Issue: Whether DoubleClick’s placement of web cookies on computer hard drives of internet users who accessed DoubleClick-affiliated web sites violates three federal laws: The stored
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This note was uploaded on 01/12/2011 for the course COMM 458 taught by Professor Sparr during the Fall '08 term at University of Michigan.

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