351Exam+1+Review+Sheet

351Exam+1+Review+Sheet - Exam 1 Review Sheet Introduction...

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Exam 1 Review Sheet Introduction “complex, ambivalent, and contested” Industrialization of Culture framework IoC as multi-directional/non-hierarchical Turow’s Power Roles 2 types of “culture” Can you explain the “pinball machine” metaphor? Describe the Media Studies approach to studying cultural industries. How are media/cultural industries different from typical commercial businesses? Key Concepts Ideology Agency Circumscribed Agency What factors contribute to circumscribed agency? What are the (6) characteristics of Media Industries? “Art for Art’s sake” “Nobody Knows” A-List/B-List What strategies have Media Industries used to respond to the uncertainties of the marketplace? High first-copy costs and relatively low reproduction costs . Mandates Mandate Why are mandates important? 2 Types of Mandates? What are the 3 defining questions about Mandates? You should be able to answer each “defining question” for both types of mandates. Dual-market product
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This note was uploaded on 01/12/2011 for the course COMM 351 taught by Professor Fogel during the Spring '10 term at University of Michigan.

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351Exam+1+Review+Sheet - Exam 1 Review Sheet Introduction...

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