Ch 1 Quiz - BA 3301 SEC 002 Quiz 2 1 In terms of value...

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1/12/09 BA 3301 SEC 002 Quiz 2 1. In terms of value, which one is the missing component in the definition of marketing? a. Creating b. Communicating c. Delivering d. Capturing 2. Value: a. Creates value for the customer. b. Creates value for the firm. c. Is what you get for what you give up. d. All of the above. 3. Which one is NOT a core aspect of marketing? a. Marketing requires the 4 P’s. b. Marketing entails an exchange. c. Marketing is about making a profit. d. Marketing helps create value.
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4. Marketing supply chains can be difficult because ___________ want the highest price, whereas ________ want the lowest price. a. Employees, families. b. Consumers, manufacturers. c. Manufacturers, retailers. d. Manufacturers, consumers. 5. One of marketing's main tasks of contributing to a company's successful global expansion is analyzing new customer's needs and wants on a segment-by-segment and ____________ basis. a.
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Ch 1 Quiz - BA 3301 SEC 002 Quiz 2 1 In terms of value...

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