Ch 3 Quiz - Group4Quiz...

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Group 4 Quiz 19/09/2010 12:46:00 1. If the year were 1850, what would  dailies  be? a. Magazines b. Advertisements c. Books d. Newspapers   2. The invention of the  _______________  set the communication revolution in motion. a. Telephone b. Telegraph c. Newspaper d. Mail carrier system 3.  Which of the following is NOT  one of the four major factors of the evolution of  advertising? a.  Rise of capitalism b.  Great Depression c.  Industrial Revolution d.  Rise of modern mass media 4.  Web advertising growth will be advanced by three aspects of technology.  Which of  the following is NOT  one of these aspects?   a.  Interactive
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b.  Wireless c.  Broadband d.  Network  5. Which of the following types of advertising receives  more  First Amendment protection  than ordinary advertising? a.  Consumer-generated content (CGC) b.  Branded entertainment c.  e-Business d.  Interactive media 6.  The                   
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Ch 3 Quiz - Group4Quiz...

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