Ch 4 Quiz - Chapter 4 Group 5 Section 002 1.) Which of the...

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Group 5 Section 002 1.) Which of the following is NOT part of a company's macroenvironment? A. Culture B. Social Trends C. Corporate Partners D. Economics 2.) All of the following are Generational Cohorts listed in the book except: A) Tweens B) Generation X C) Baby Boomers D) Generation Z 3.) Generation X (Xers) represents 41 million Americans born between _____ and _____. A) 1926 and 1945 B) 1946 and 1964 C) 1965 and 1976 D) 1977 and 1996 4.) True or false: Businesses that solely focus on profit can lead to short term decisions that may cause the firm to lose customers in the long run which means less profit later. 5.) refers to the persistent increase in the prices of goods and services. A) Deflation B) Inflation C) Value D) Green Marketing 6.) Firms use competitive intelligence to: a. gather information to make their company a Fortune 500 company. b. collect and synthesize information about their position with respect to their rivals. c. advance past companies similar to them in the market.
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Ch 4 Quiz - Chapter 4 Group 5 Section 002 1.) Which of the...

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