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Unformatted text preview: b. Competitive Advantage c. Customer Value Analysis d. Competitor Analysis 6. In a given target market, which firm has the largest market share? a. Market Challenger b. Market Leader c. Market Follower d. Market Nicher 7. Which of the following is a basic competitive strategy? a. Overall Cost Leadership b. Differentiation c. Focus d. All of the above 8. What strategy do market followers use? a. Full frontal attack b. Expand total market c. Indirect attack d. Both A and C 9. What type of company bases its moves on competitors’ actions and reactions? a. Customer-centered company b. Competitor-centered company c. Market-centered company d. Operational excellence centered company 10. Which of the following is not considered in the competitive environment? a. Competitor’s offerings b. Company’s capabilities c. Customer’s needs d. Competitor’s strategy Answers: 1. C 2. A 3. E 4. A 5. C 6. B 7. D 8. D 9. B 10. D...
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- Spring '10
- Marketing, 2. 3. 4. 5. 6. 7. 8, Challenger Market Leader Market Follower Market Nicher