Ch 7 Quiz - CHAPTER 7 QUIZ 1. Which of the following are...

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CHAPTER 7 QUIZ 1. Which of the following are ways to segment a consumers market? A. Geographic, demographic, product related, behavioral B. Geographic, behavioral, product related, psychographic C. Geographic, demographic, psychographic, product related D. Geographic, demographic, psychographic, behavioral 2. Which of these are not variables for major segmentation for consumer markets? A. Psychographic B. Positioning C. Demographics D. Behavioral 3. What is the practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations? A. Individual marketing B. Local marketing C. Macromarketing D. Micromarketing 4. What is the most important consumer buying organization in society? A. Friends B. Family C. Co-workers D. Culture 5. What is referred to as the buying behavior of final consumers—individuals and households who buy goods and services for personal consumption? A. Consumer buying behavior
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This note was uploaded on 01/11/2011 for the course MKT 101 taught by Professor Johnson during the Spring '10 term at University of Central Florida.

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Ch 7 Quiz - CHAPTER 7 QUIZ 1. Which of the following are...

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