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1/28/20202.3 Principles of Verbal Communication – Business Communication for Success1/9HomeReadSign inBUSINESS COMMUNICATION FOR SUCCESSCONTENTSSearch in book …2.3 Principles of Verbal CommunicationLearning Objective1. Identify and describe five key principles of verbal communication.2. Explain how the rules of syntax, semantics, and context govern language.3. Describe how language serves to shape our experience of reality.Verbal communication is based on several basic principles. In this section, we’ll examine eachprinciple and explore how it influences everyday communication. Whether it’s a simple conversa-Previous: 2.2 MessagesNext: 2.4 Language Can be an Obstacle to Communication Increase Font Size
1/28/20202.3 Principles of Verbal Communication – Business Communication for Success2/9tion with a coworker or a formal sales presentation to a board of directors, these principles applyto all contexts of communication.Language Has RulesLanguage is a code, a collection of symbols, letters, or words with arbitrary meanings that arearranged according to the rules of syntax and are used to communicate (Pearson & Nelson, 2000).In the first of the Note 2.1 “Introductory Exercises” for this chapter, were you able to successfullymatch the terms to their meanings? Did you find that some of the definitions did not match yourunderstanding of the terms? The words themselves have meaning within their specific context orlanguage community. But without a grasp of that context, “my bad” may have just sounded odd.Your familiarity with the words and phrases may have made the exercise easy for you, but it isn’tan easy exercise for everyone. The words themselves only carry meaning if you know the under-stood meaning and have a grasp of their context to interpret them correctly.There are three types of rules that govern or control our use of words. You may not be aware thatthey exist or that they influence you, but from the moment you put a word into text or speak it,these rules govern your communications. Think of a word that is all right to use in certain situa-tions and not in others. Why? And how do you know?