MCU Impact Essay.docx - Michael Rowan Professor May English 102-04 27 April 2020 Marvel Expanding a Universe As a successful comic book enterprise

MCU Impact Essay.docx - Michael Rowan Professor May English...

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Michael Rowan Professor May English 102-04 27 April 2020 Marvel: Expanding a Universe As a successful comic book enterprise, Marvel has undergone notable shifts over thirty years. The company started as a popular comic book brand that went bankrupt in 1996, and now, the highest-grossing branch from the Walt Disney Company in 2009. Recently, the brand became a popular icon, as Marvel grew to be the most lucrative franchise in film history. The cultural impact of Marvel films has expanded because they are enjoyable movies filled with lovable characters, engaging stories, and the innovative decisions made by Kevin Feige. Marvel Studios has successfully introduced its followers to a variety of diverse characters that interconnect in a cinematic universe. Marvel Studios released the live-action film Iron Man in 2008, in which the character evolved from the “genius, billionaire, playboy, philanthropist” ( The Avengers ) to the person who made the final sacrifice to save the universe in 2019’s Avengers: Endgame , which bookmarked a 10-picture journey to the character. After the success of Iron Man , Stark became an iconic character because of his relatable flaws of humanity; he started as an egotistic man of wealth that went through a traumatic experience that pushed him to abandon his old life and discover his true purpose. Many characters in the Marvel Cinematic Universe (MCU) have appeared in their stand-alone films; however, Spider-Man made his MCU debut in the third Captain America film and was portrayed by Tom Holland, as the protégé of Tony Stark. Holland’s unexpected appearance as the stereotypical “everyday man” superhero, he remained a fan-favorite by many because of his representation of young individuals who want to
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Rowan 2 find their place in the world ("Spider-Man"). Throughout the decade, Marvel Studios provided a variety of female characters like Black Widow, Captain Marvel, Pepper Potts, and several others, which helped Marvel’s dedication to gender equality and female representation. Many of the strongest characters in 2018’s Black Panther are women; for example, the titular character, King T’Challa, was protected by the Dora Milaje, an all-women guard who protected the king. Another example came from Letitia Wright’s Shuri, one of the most intelligent people in Wakanda, who was responsible for the latest technological developments in her brother’s uniform. Fans are connected to these iconic characters; they root for them to succeed and go to theaters and watch their latest adventures. Marvel Studio’s profits come from the production of a series of commercially successful movies with diverse storylines. Since Iron Man was released, the MCU expanded, which incorporated a variety of fictional characters, while looking at the real world for inspiration for storylines; for example, 2018’s Black Panther was the first big-budget superhero movie with an enticing storyline. The film saw Chadwick Boseman’s T'Challa crowned king of Wakanda after his father's death, but was challenged by Michael B. Jordan’s Killmonger, who planned to
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  • Fall '20
  • Marvel Comics, marvel studios

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