10_25 - ExtendedParallel ProcessModel 10/25/2010 1/13/11...

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 1/13/11 Extended Parallel  Process Model 10/25/2010
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 1/13/11 Option two for the theory comparison paper is due  this week in recitation  (Oct. 28 or 29) Submit papers to SafeAssign on Blackboard  Announcements
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 1/13/11 Discuss What the EPPM is and who created it Examples of how it works Why it is useful Look at examples of how it has been used in  health communication campaigns Objectives
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 1/13/11 What is it? EPPM focuses on: How individuals react to  communication about a threat The effectiveness of persuasive  messages that use fear appeals Who created it? Kim Witte of Michigan State  University Original theory paper was  Extended Parallel Process Model  (EPPM)
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 1/13/11 Topics: HIV/AIDS prevention Skin cancer prevention Folic acid consumption Dental hygiene Railway safety Nutrition Tractor safety Coal miner's hearing loss STD prevention Environmental issues  And more Populations: Commercial sex workers in Kenya Juvenile delinquents Farmers Coal miners Factory plant workers College students Hispanic immigrants African-American junior high youth Inner-city teen mothers African-American homeowners Food pantry customers and volunteers Truck drivers Theory has been tested on 
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 1/13/11 Aka “scare tactics” Messages designed to scare people by  describing/showing the negative things that can  result from not following the message’s  recommendation(s) What are fear appeals?
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10_25 - ExtendedParallel ProcessModel 10/25/2010 1/13/11...

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