11_13 - Persuasion and Influence The to edit Master...

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Click to edit Master subtitle style Persuasion and Influence The Elaboration Likelihood Model
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Announcements n Exam scores are available on Blackboard n High = 100 n Low = 47 n Average = 78 n Exams and theory comparison papers will be handed back in recitation
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Objectives n Define persuasion n Elaborate the elaboration likelihood model n Understand the difference between central and peripheral processing in persuasion
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Persuasion n Persuasion involves one or more persons who are engaged in the activity of creating, reinforcing, modifying, or extinguishing beliefs, attitudes, intentions, motivations, and or behaviors within the constraints of a given communication context. n Gass and Seiter
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Elaboration Likelihood Model n A model that suggests we process persuasive messages in two different ways – centrally and peripherally. n We may use both simultaneously, but in any given persuasive encounter we tend to favor one route over another.
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Bono’s request for aid to n
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This note was uploaded on 01/12/2011 for the course COM 102 taught by Professor Staff during the Spring '08 term at Purdue University-West Lafayette.

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11_13 - Persuasion and Influence The to edit Master...

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