CH 2 - EVOLUTION OF PR How far back do PR practices date?...

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EVOLUTION OF PR How far back do “PR” practices date? How far back to “unacceptable” PR practices date?
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EVOLUTION OF PR PRESS AGENTRY (Publicity) “PSEUDOEVENT”: planned activity for sole purpose of gaining media coverage or public attention Edward Bernays’s “Light’s Golden Jubilee”
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EVOLUTION OF PR 1 st PR counsel : Ivy Lee “public-be-damned” “public-be-informed” News releases quickly became valuable and necessary to the media – why?
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EVOLUTION OF PR Wartime: awakened awareness of
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CH 2 - EVOLUTION OF PR How far back do PR practices date?...

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