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CH 19 International - LEAST(WILLINGNESS IS APPRECIATED...

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INTERNATIONAL PR DR. KANSO’S THREE HANDOUTS ARE MOSTLY FYI, BUT SOME INFO WILL BE HIGHLIGHTED THROUGHOUT
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NEW AGE OF GLOBALISM U.S. PR PRACTICES HAVE LARGELY BEEN ADOPTED ELSEWHERE THOUGH WITH SOME MAJOR DIFFERENCES E.G. RUSSIAN “ ZAKAZULKHI”
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NEW AGE OF GLOBALISM 1/3 U.S. CORPORATE PROFITS GENERATED ABROAD, MORE IN SOME INDUSTRIES (E.G. FILMS) MORE AND MORE FOREIGN BUSINESSES IN U.S.
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CONTEXTS U.S. FIRMS DOING BUSINESS ABROAD NOTE P. 510 ( 524 ): PERCEPTIONS OF GLOBALISM, CAPITALISM, EFFECT OF NGOs, ETC. CSR TRUST! FOREIGN FIRMS DOING BUSINESS IN THE U.S. SEE OBJECTIVES P. 508-509 ( 522 )
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CONTEXTS INTERNATIONAL GOVT. PR U.S. INFLUENCING OTHER COUNTRIES ( PUBLIC DIPLOMACY ) OTHER COUNTRIES INFLUENCING U.S. (OUR CO’S WORKING FOR THEM) SEE GOALS P. 516 ( 529 ) MUST REGISTER W/ DEPT. OF JUSTICE
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ISSUES/BARRIERS 1. LANGUAGES RECALL LANGUAGE FAUX PAS ENGLISH HAS BECOME THE COMMON LANGUAGE OF BUSINESS, BUT ENGLISH ONLY ATTITUDE IS RUDE! LEARN COURTESY WORDS AT
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Unformatted text preview: LEAST (WILLINGNESS IS APPRECIATED) LANGUAGES DIALECTS NUANCES MULTIPLE LANGUAGES W/I COUNTRIES ISSUES/BARRIERS 1. CULTURAL DIVERSITY NORMS, CUSTOMS, VALUES HIGH-CONTEXT VS. LOW CONTEXT CULTURES (LOW) DIRECT, VERBAL, “HURRIED”, INDIVIDUALISTIC (HIGH)SUBTLE, NONVERBALS, HARMONY, RELATIONSHIPS, FACE SAVING CULTURAL DIVERSITY PROXEMICS (SPACE) CHRONEMICS (TIME) BODY LANGUAGE & GESTURES GIFTS TABLE MANNERS BUSINESS MANNERS RELIGIOUS PRACTICES & RESTRICTIONS WHAT TO DO USE PROTOCOL OFFICERS USE NATIVES! INTERPRETERS, “CULTURAL” TRANSLATORS STUDY INTERCULTURAL COMMUNICATION LEARN ANOTHER LANGUAGE ISSUES/BARRIERS 1. MEDIA AVAILABILITY, LITERACY, TECH INFRASTRUCTURES 2. GOVT. CONTROLS/REGULATIONS 3. LOCALIZED VS. STANDARDIZED MESSAGES 4. MARKET CONDITIONS BUYING MOTIVES, DISCRETIONARY INCOME FOR CHOICES, ETC....
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